Survival of the Fittest

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Five months ago, Rick Boyko, director of VCU Brandcenter in Richmond, Va., began an aggressive national agency tour. The economy was souring and he knew things were only going to get worse. His most important role, he realized, was to spread the word about his soon-to-graduate students.

“The reality is there [are] fewer jobs out there,” explains Boyko from the road in Austin, Texas, one of five cities — and 30 agencies — he’s visiting.

The national unemployment rate, according to the latest data from the Bureau of Labor Statistics, was at 8.5

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